The Dodo Pizza chain opened its first restaurant in Mexico, in Zapopan, Jalisco, and plans to reach 200 units in the country by 2035 through a master franchise agreement with the local operator Helper Holding, as reported by Expansión on October 24, 2026.
The Mexican pizza market was valued at 4,120 million dollars in 2024, and the same TechSci Research report, distributed by ResearchAndMarkets, projects 6,260 million dollars for 2030, with a compound annual growth rate of 7.27%. Domino's Pizza, Pizza Hut, Little Caesars and independent pizzerias compete in that market, according to Expansión. El Cronista adds a scale reference: Domino's operates around 1,000 locations in Mexico and Little Caesars close to 700. The analysis links the sector's growth to changes in lifestyles, urbanization and demand for convenient food. For the Mexican ecosystem, the operation matters because it measures how a foreign chain enters with an already proven local partner and a digital operating model in a mass-consumption segment.
The plan envisages 10 company-owned restaurants in Jalisco during the first year and then national growth through sub-franchises. The first unit occupies about 55 square meters and focuses on takeout orders, with a small seating area. The company supports the operation with Dodo IS, a proprietary cloud-based technology platform that integrates restaurant operations and franchise network management; according to El Cronista, it makes it possible to forecast demand, control inventory in real time and track delivery drivers. The menu blends classic recipes with local adaptations, such as pepperoni with jalapeños and mango sauce. Ilya Kholodnov, director of International Marketing and Sales at Dodo Brands, said that "entering a new market always means finding the right local partner and developing a model that can grow at scale." Halim Simon, general director of Dodo Pizza México, explained that the decision to bring in the franchise responded to the possibility of entering the market with a proven concept, rather than developing a pizzeria from scratch.
The next stretch of the plan targets Mexico City and Monterrey, with no confirmed timeline, according to El Cronista. The signal for the local market is the format: compact units, an operating partner with experience and proprietary software as the basis for scaling the network, a pattern that the opening makes visible.
This article was written with the assistance of artificial intelligence from verified sources and reviewed by a human editor before publication.