Chinese automaker BYD sold 33,969 electrified vehicles in Mexico during the first half of 2026, accounting for 35.7 percent of the 95,037 total units sold in the country's electrified segment, according to data from INEGI and the Asociación Mexicana de Distribuidores de Automotores (AMDA) as reported by El CEO on July 14.
The market for electric, hybrid, and plug-in vehicles grew 44 percent in the first half of 2026 compared to the same period in 2025, cementing an expansion trajectory that accumulated a 211.7 percent increase between 2021 and 2025, rising from 47,079 to 146,724 annual units. Four states account for more than half the market: Mexico City with 21,766 units, the State of Mexico with 12,736, Nuevo León with 9,947, and Jalisco with 8,513. BYD assembles four fully electric models and seven plug-in hybrids in the country, with prices starting at 399,000 pesos.
BYD's offering outpaces its nearest competitors by a considerable margin. In the first half of 2026, MG Motors sold 2,499 electrified units, KIA placed 2,212 vehicles, Changan 475, and General Motors 235. The Chinese company has set a target of 80,000 units by year-end. The expansion is backed by partnerships with Liverpool and Banorte for distribution and financing, and by fiscal incentives including the ISAN exemption and the immediate ISR deduction.
BYD's rise poses challenges for charging infrastructure, automotive industrial policy, and supply chain integration under the USMCA. With a target of 80,000 units in 2026 and already holding 70 percent of the fully electric and plug-in hybrid sub-segment, the pace of electrified vehicle adoption in Mexico opens debate on the next phase of public policy: the rollout of charging infrastructure and adaptation of the electricity grid to keep pace with the market.
This article was written with artificial intelligence assistance from verified sources and reviewed by a human editor before publication.